Get Social: Your Customers Have Already
Social media is no longer a ‘nice to have’ for business, it is the future of modern group and peer to peer communications. No longer a channel for consumer brands through Facebook; social media drives business through LinkedIn, Twitter and Pinterest – leads, ecommerce, fundraising and promotions, they all benefit from social reach.
Customise your social activity
The issue is, for most businesses, to get the mix right for your specific situation. It’s not enough just to ‘do’ social, or hire an agency just to post mindless content on your behalf. You need to judge which platforms to engage with, and then develop and effective means of going about it.
But first, you need to join things up, streamline your operations and get both inbound and outbound social connections established, which is where the fun starts. Don’t let social dominate resources, get automated and drive your business forward.
Develop a blend of handwritten and automated social communications
Anyone can spot an automated account, and there are many, many out there. Yet, this doesn’t mean that automation can’t occur, it just has to be well considered, relevant and engaging.
Special offers, new services, fresh ideas, blog posts and breaking news is all worth sharing and, if you’re smart about it, can be done really effectively. With Syncapt, we can even add a little ‘secret sauce’ to the connections, because we can place logic between your CRM / Website and Social to vary text, order, images and links so posts have much greater variety.
As importantly, your account communications need to be mixed with real posts, sharing and engagement, so that your accounts are not merely a one-way stream of semi-consciousness, but actually are active, attended and arresting.
Make social triggers your imagination
Social media is not just some kind of large digital loudhailer where you blast messages out to bully your audience into submission. It’s more subtle than that.
Take this site as a showcase: you can challenge Syncapt and tweet any question you have about our integrations and services and we’ll be alerted and able to answer back. It’s a simple integration with a load of hidden power. Relevant, engaging, user-friendly – we challenge you to challenge us on anything to do with Marketing Automation. Then give us the chance to do something just for you.