Make CRM the Hub of All Your Sales & Marketing
CRM should connect up all the dots, cross the t’s and square the circles for most trading businesses. Yet, for many, it just sits there accumulating information without ever being worked hard enough, or even referred to. It should not just be a store of what has happened, it should drive your business.
Make your CRM work harder, a lot harder to squeeze every drop of performance out of it. Here are some ideas to get you started:
Automated email triggers
Email is just about the cheapest form of direct connection with prospects and existing customers, yet most businesses just send the occasional newsletter.
With your CRM connected, all this changes, you can send email based on just about any logic you want:
* New customers
* Thank you for orders
* Customised emails based on their business area or size
As well as the ‘standard’ suite of newsletters, offers and announcements. Better still, you can also see the engagement in the CRM as it reports back into the CRM opens, clicks and actions taken by visitors.
Seamless website account management
Why is it that most businesses fail in the most basic of experience and frustrate users in the process? With the on-site forms being the most guilty of parties.
With Syncapt not only can the online forms automatically send new or existing user accounts straight into your CRM, but we can also help setup an online account preferences and management for your users. We like to make the complicated simple.
Social connectivity the way it ought to be
With the modern user now not only using email, but often Twitter, Facebook, LinkedIn, Google+, Pinterest and others, it’s no good expecting email to be their only method of dialogue.
We can integrate your CRM with other systems and trigger tweets, messages and mentions to send your engagement up and your sharing rocketing.