Email Automation: Fuel Your Future Business
Email marketing is the most cost effective route to gaining new and increasing revenues from existing customers, yet most businesses struggle to get anything more than a newsletter out.
It’s a shame, compounded by the fact that newsletters are the worst performing category of business emails. So, what can you do about it? Here are some ways you could outperform the ‘snooze-letter’:
Automated & transactional email
In 2020 we’ll all laugh about email, saying:
‘Do you remember, ten years ago, businesses used to create completely new emails every time they wanted to send them, spend two weeks compiling them, and then send them to their entire mailing list?’
Why is that so funny? Well not only is is just about the least targeted email marketing, but it is also the most time-consuming. There are so many other emails that could be sent: on signup, on order, on anniversaries, based on new products or services.
The only thing stopping this is your capacity to do so. Once you’re connected, you can automate emails, send transactional emails – and increase the levels of engagement and success with customers.
Website events triggered email
Did you know that we could help you send targeted emails to website visitors? As soon as they register their email address and account with you, then you can trigger emails to them based on any number of events.
Don’t worry, you don’t need to ‘spook’ customers, you can delay any emails for a day or two – but these kinds of engagement are proven to increase enquiries and revenues. Here are some ideas for you:
* Basket abandonment – why not contact customers who have left items in their shopping basket?
* Download follow up – send an email with more information on a report they downloaded
* Registration sequence – prepare a number of staggered emails introducing your services to a ‘new’ lead or enquiry
If you want a better connected website, then you know where to start!
Marketing and promotions (the way they ought to be done)
Ever got email promotions and wondered ‘does the sender really know me at all?’ Many businesses think that the more emails they send out, the greater their success will be. Or, perhaps, they have no choice because they have a lack of detailed customer information.
With proper integration of email to CRM and your other business systems, you can send micro-targeted, relevant offers to all your customers. Lowering your cost, reducing unsubscribes and increasing your conversion rate. It’s simplicity itself.