Marketing Automation: A Fresh Perspective
Successful marketing automation needs to make your business tick. It should add greater value than it costs – both in terms of efficiency as well as performance. When you automate with Syncapt you gain these unique competitive advantages:
Automation will benefit your business
Even if your business is mainly ‘offline’ or in its’ infancy, it would still massively benefit from marketing automation. As soon as you have a website and any kind of marketing database, then connecting the two up will make your business purr. Better still, by choosing Syncapt you can decide as and when you are ready to add further services without being limited by your initial choices – switching from one to another is easy.
You can pick and choose
Most businesses have existing applications and softwares they are very happy with, often having spent a long time getting the solutions in place that work for them. Occasionally contracts also make switching doubly expensive. Rather than having to replace these systems entirely, we work with businesses to make them better connected and add new services as and when required.
Automation empowers, not replaces, creativity
The other problem with all-in-one marketing automation systems is that they give the impression that you can make marketing a process. Just plug the system in, turn the wheel and then success drops out the other end. The truth is that it doesn’t work like this, make it a process and the customer will feel like a tin can on a supermarket shelf. With Syncapt there is no compromise, we want to free up your time so you can use your preferred software and apps to make your marketing sing.
You don’t need to choose an ‘all in one’ supplier
Most marketing automation solutions are basically enhanced CRM packages offering a marketing ‘onesie’. Yet, like the onesie, the ‘all in one’ is never the best or most attractive fit. They may also demand that you jettison most of your other marketing applications, some of which you may prefer to theirs, in favour of adopting their system. It’s a big ask, requires a lot of trust and often requires a big financial commitment.
We believe that there’s no need to be forced into making this choice – you can pick and choose your favourite softwares without compromise. Just let us help you connect them up!