Car Deals and Discounts: Everywhere
The Client Wanted
One of the UK’s leading new car deal websites needed to smarten up their marketing – to gain greater reach socially as well as through other channels. This wasn’t easy as their website is a bespoke .NET build.
Working with their digital consultant, we scoped out the perfect solution. Automatic API triggers were programmed from their database, but then everything else was manual. So, we started stitching things together: email responders, social triggers on extra-special deals and email marketing processes.
We also worked closely on phone and email tracking, not just putting this in place, but also making sure that the management reporting and attribution was also there.
The Client Said
“This is the one decision we got right from day one. Accountable, efficient and incredibly effective, they have done all the simple stuff amazingly well, and made the complicated look simple: strategy, creative, implementation and reporting.
“I see them more as a permanent member of our team, rather than a supplier. Excellent.”